Most contractors find out after the leads slow down.
- Google is folding Local Services Ads into Google Ads as a Performance Max campaign.
- You get a 14-day email warning. Most owners miss it or ignore it.
- Your old performance reports don't come with you. No baseline, no way to tell if costs jumped.
- Your per-trade bids get flattened into one target CPA. Your cheapest service now subsidizes your most expensive one.
- Edit your Business Profile name, address, or category mid-migration and your ads can pause for 24–48 hours.
- Export the right data now. Set the new campaign up from real numbers. Ride out the 2-week ramp without panicking.
- We'll walk through every step live.
The 5 things that break in the move
Your report history
Impressions, clicks, weekly spend, and ad-level data stay behind. Lead history transfers. Export the rest first.
Max cost per lead
Manual bids are retired. One campaign-level target CPA now covers every service you sell.
Weekly budgets
Your weekly number becomes a daily average. Learn how the 30.4 monthly cap actually spends.
Business Profile edits
Name, address, and hours sync from GBP. Big changes trigger a review that can pause your ads.
BBB callouts
Gone. You need at least six structured callouts. We'll show which ones to pick.
Your first 30 days
The ramp-up playbook, plus a live teardown of attendee accounts during Q&A.
Your account is on the clock.
- Aug 2026
Started with 9 US trades: plumbing, HVAC, electrical, appliance repair, cleaning, lawn care, roofing, pest control, moving.
- Late 2026
Service-area businesses without storefronts, plus accounts with custom bidding or booking.
- 2027
Non-US accounts and remaining categories, including locksmiths and garage door.
What stays the same:
A plan you can run the same day.
- The LSA Migration Survival Checklist: exactly what to export and screenshot before you flip.
- How to set your first target CPA from your real cost per lead by trade.
- What to leave alone for the first 2 weeks, and what to watch daily.
- How lead disputes, response speed, and routing still decide what you pay.
- Live answers to your account questions.
This is for you if
- You own a home service business and run LSA today
- You manage LSA for clients at an agency
- You got the migration email, or you're about to
Skip it if
- You've never run Local Services Ads and don't plan to
- You want a generic Google Ads course
Ryan Steinolfson
Founder, Accelerate Marketing. Runs the weekly Local Service Ads and Google Business Profile workshop and the Local Lead Labs community for contractors.
FAQ
Is it free?
Yes. Register to get the private webinar link.
Will there be a replay?
The replay and checklist go to Local Lead Labs members on Skool.
Has my account migrated yet?
Check for a Google email or banner in your LSA dashboard. Google sends notice 14 days before, then a reminder 7 days later. Bring your timeline to Q&A.
I'm an agency. Is this useful?
Yes. We cover how to prep every client account and what to report on during the ramp.
LSA → Performance Max: keep your leads.
Want the replay and checklist? Join Local Lead Labs on Skool for weekly LSA and GBP workshops.
Join Local Lead Labs